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What is Traceability?

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What is traceability?

Traceability refers to the ability to trace and track a product through every stage of the supply chain process such as the production, processing, and distribution stages. This includes accessing information and data from the moment the raw materials enter the factory to the moment the final products are consumed. Traceability within the food and Wine industries can be applied as a tool to control food and safety hazards, provide reliable product information and guarantee product authenticity.

Why is traceability important?

As supply chains are becoming more complex and global businesses are facing more challenges and disruptions throughout their supply chains. Therefore, implementing traceability systems into business operations is becoming more important than ever. Traceability systems are important as they can help businesses to maintain accountability, adhere to legal obligations and can help mitigate risks occurring in the supply chain and quickly resolve issues if they do occur. 


Moreover, in the current climate there is an increasing consumer demand for businesses to be more transparent about how products are being made and distributed both internationally, and nationally. Explicitly, this consumer trend is extremely prominent within the food and wine industries, as consumers are more willing and able than ever to learn more about what they are eating and drinking. Therefore, if Food and Wine businesses and producers start to incorporate traceability systems into their business operations, they can not only better establish relationships with new and existing stakeholders, but it can also assist in these businesses better attaining their organisational goals.


What are the benefits of traceability systems for businesses?

How traceability systems can improve product quality and food safety:

Traceability systems can help ensure businesses are successfully adhering to food health and safety standards. For example, with effective traceability systems businesses have the ability to trace and track produce through the different supply chain stages, and can receive alerts about where produce is in real-time. Traceability systems are a beneficial tool for preventing food contamination. Food contamination is a prevalent issue for producers both nationally, and internationally. Each year worldwide, unsafe food practice causes 600 million cases of food-borne diseases, and it is estimated that 1 in 10 people become ill after eating contaminated food. Nationally, there are estimated to be 4.1 million cases of food poisoning each year, which results in nearly 32,000 hospitalisations. Moreover, incorporating traceability systems can ensure businesses and their stakeholders such as suppliers are carrying out safe practices and businesses can guarantee that the produce is of a high standard and quality. 


Traceability systems and achieving sustainable goals: 

In the current climate, there is an increasing consumer demand for businesses to be more sustainable. Research shows that 9 in 10 Australian consumers are more likely to purchase from brands that are ethical and sustainable. This shift in consumer preferences is causing businesses to rethink and modify their supply chain models. Incorporating traceability systems into business operations can help businesses achieve the following sustainable goals:

o    Reduce carbon footprint

o    Identify sustainable suppliers and producers

o    Reduce food loss and wastage

To learn more about how traceability systems can help your business achieve its sustainable goals check out Ebottli’s article here. 

How traceability systems can improve customers trust and confidence:

In the Food and Wine industries there is a growing demand from stakeholders such as customers, potential investors, and partners for businesses to be more transparent. These stakeholders are also more willing and able than ever to pay more for products from businesses that fulfil their needs. Traceability systems provide these key stakeholders with a sense of visibility and transparency about the businesses operations. Thus, by informing customers about the business and it’s supply chain processes it can help increase their level of trust and confidence in the brand.

How can Ebottli help with your traceability systems?

At eBottli, we’re experts in supply chain security and traceability. Whether you are a food or wine producer, supplier or transporter incorporating our SAP software and traceability systems can help your business better attain its organisational and sustainable goals, whilst creating greater trust and confidence within your stakeholders. We will work with you to drive continuous evolution, innovation, and excellence within your business operations. Our team at Ebottli will plug in your new or existing SAP system to a mobile device application. This will help your business optimize resources by tracking and tracing produce, supplies and inventory in real-time via the ease of your mobile device and can help mitigate the risks that could occur in the supply chain process. To learn more about SAP systems check out our latest article here or schedule a meeting with our team today! 


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